
Packaging and Packaging Waste Regulation (PPWR)
FAQs on the new EU Packaging Regulation
General information about PPWR
Intro
Packaging and Packaging Waste Regulation (PPWR)
The new EU Packaging and Packaging Waste Regulation (PPWR) aims to reduce the environmental impact of packaging. Among other things, it stipulates that by 2030, all packaging placed on the EU market must be recyclable. Companies must adapt the design and material use of their packaging to increase recycling and reuse.
The EU Packaging and Packaging Waste Regulation (EU) 2025/40 was published in the Official Journal of the European Union on 22 January 2025. It will come into force on 12 February 2025 and will be valid from 12 August 2026.
Many questions arising from the regulation cannot be conclusively answered at this time. To this end, so-called delegated legal and implementing acts will initially be required to define and establish further details of the affected articles of the regulation for all EU member states and stakeholders. This process may take several years. Jokey will closely monitor developments and engage in an ongoing dialogue with its network partners, customers and stakeholders.
As part of the EU Green Deal, the PPWR is an important milestone on the road to a circular economy. Jokey’s sustainability activities are also geared towards the transition to a circular economy for plastics and a clear CO2 roadmap. For years, the Jokey Eco Concept 4.0 with its four pillars has been focusing on recyclable, reusable packaging made from secondary raw materials, particularly at the product and resource level. Jokey is therefore already well positioned with regard to the requirements of the PPWR.
Scope:
Packaging should be designed, manufactured and distributed in such a way that it can be reused as often as possible or recycled to a high standard and that its impact on the environment is minimized throughout its life cycle and the life cycle of the products for which it was designed.
Implementation:
- in line with the Green Deal and the Circular Economy Action Plan
- largest regulatory intervention ever in the packaging market
- from a directive to a regulation with direct binding effect in the EU Member States
- 71 articles, 13 appendices, 344 pages
- the articles are later implemented and detailed in delegated acts, implementing acts, reports and evaluations, further CEN standards, guidelines and legislative proposals
- August 12, 2026: valid and binding for all member states
What does the PPWR regulate and what does it apply to?
Article 1 of the PPWR describes the subject matter, scope and requirements of this regulation. It also sets out the objectives of the regulation, in particular with regard to environmental protection, the circular economy and climate neutrality. Article 2 clarifies that the regulation applies uniformly to all packaging and packaging waste in the EU, regardless of the material used.


The scope of the PPWR, as described in the first two articles, suggests that a number of detailed questions still need to be clarified. This is absolutely essential given that the EU regulation is to be implemented in all member states simultaneously and in a timely manner. The following table provides a structured overview of the PPWR and its contents. The regulation can be found online in the Official Journal of the EU in all official languages.


What are the main topics of the PPWR?
The new regulation applies to all packaging and packaging waste placed on the market in the European Union, regardless of the type of packaging or material used. This makes the regulation relevant for companies in all sectors. It defines comprehensive requirements for recyclability and sustainable packaging design. The new regulation focuses on the obligation to regulate the entire life cycle of packaging. In doing so, it aims to help strengthen the circular economy, reduce packaging waste and protect consumers from substances of concern in packaging. The PPWR focuses on three main topics:
Recyclability (Article 6)
Article 6 of the PPWR stipulates that packaging must be recyclable. It defines the requirements that must be met in a two-stage approach. Since 2017, the Jokey Eco Concept has been based on holistic recyclability and includes the field of action of a recyclable packaging design with the aim of achieving maximum technical and functional packaging performance in a circular economy. The Jokey Eco Concept is now in its fourth generation and comprises four pillars, which also reflect the two core requirements of recyclability and the use of recycled materials in the PPWR. This means that Jokey products are already well prepared for these requirements. With a group-wide design guideline, Jokey is already ensuring implementation at all 14 Jokey locations. The goal: All Jokey packaging should achieve the highest level of performance with at least 95 per cent recyclability in accordance with Article 6 of the PPWR.

Minimum recycled content (Article 7)
Article 7 of the PPWR stipulates that from 1 January 2030, all plastic packaging must contain a certain minimum amount of recycled materials obtained from consumer plastic waste In fact, a true circular economy only works if packaging finds its way back into new packaging as recycled packaging raw materials after use. The Jokey Eco Concept supports the circular economy and, in the Eco Resources pillar, deals with secondary raw materials that are an indispensable part of a functioning circular economy. With regard to Jokey packaging made of polypropylene (PP), the following minimum percentages apply
- 10 per cent for all contact-sensitive packaging (Art. 7 para. b)
- 35 per cent for all other packaging (Art. 7 para. d
Jokey has been involved in the reuse of recycled materials for the production of new packaging since the introduction of the Packaging Ordinance (VerpackV) in Germany in 1991. The Jokey Eco Concept and the “Grey is the new green” initiative launched in 2018 aim to draw attention to secondary raw materials in order to continuously increase their use. Jokey’s many years of experience in processing post-consumer recyclates already enables it to significantly exceed all the requirements for non-contact-sensitive packaging listed in Article 7 (d) of the PPWR.
For the area of contact-sensitive packaging (Art. 7 para. b), Jokey offers solutions with recyclates from chemical recycling. Together with Remondis, Jokey is working on being able to offer secondary raw materials from material recycling for contact-sensitive packaging soon.
Depending on the quality of the recyclate and the technical requirements for the packaging, almost all Jokey packaging can now be manufactured with a post-consumer recyclate content of over 90 per cent from household collections or from commercial closed loops in the non-food and food industry. Jokey is certified according to ISO 15343 and is allowed to use the RAL quality mark to transparently and reliably identify the proportion of post-consumer recyclates used.

Reusability (Article 29)
The EU Packaging and Packaging Waste Regulation (PPWR) introduces for the first time an obligation for reusable packaging to be managed in a so-called reuse system. Specifically, the PPWR obliges economic operators, subject to certain exceptions, from 1 January 2030 or 18 months after the entry into force of the calculation method to be determined by the Commission, to manage certain industrial and commercial packaging either in full or to a certain extent within such a reuse system (see Article 29 (1) to (3)). The EU Commission has already announced exemptions from the reusable requirements for pallet wrappings and strapping bands. Nevertheless, there is uncertainty in the market as to which other packaging formats are covered by the reusable requirements. This communication serves to clarify these issues.
Only the packaging formats expressly mentioned in Article 29 (1) PPWR are covered by the reusable requirements, i.e. pallets, pallet wrappings and strapping for stabilising and protecting products transported on pallets (with exceptions where applicable), collapsible plastic boxes, boxes (except those made of cardboard), trays, plastic boxes, intermediate bulk containers (IBCs), pails, drums and canisters. The list of these packaging formats is exhaustive. The note following the list, stating that the packaging formats listed are “also covered in flexible forms”, must be interpreted restrictively in light of recital 95 and the legislative materials: There, the reference to flexible forms is used only in relation to “flexible intermediate bulk containers” (FIBCs), but not in relation to other flexible packaging formats. Thus, FIBCs fall within the scope of application, but bags, sacks or other unnamed flexible packaging formats do not.
The reusable requirements apply to the packaging formats mentioned only if they are either transport packaging or sales packaging used for the transport of products. The distinction is relevant because large packaging, buckets, drums and canisters in particular are not transport packaging but industrial and commercial sales packaging. The wording “sales packaging used for the transport of products” was only added during the legislative process and, according to the correct interpretation, means that only sales packaging that is designed to serve the transport of products to a special extent, compared to ordinary sales packaging, is covered. The transport function must be a key function of this packaging, which goes beyond other functions of the packaging, in particular the handling and presentation functions. This may be indicated, for example, by a special design, shape or size of the packaging.
In addition, the packaging must be designed for transport to another economic operator, not for delivery to an end user. This is because those who empty the packaging, i.e. the industrial or commercial end users or consumers, do not belong to the group of “economic operators” obliged to reuse (see Art. 3 (1) (12) and (23)). These end users are not required to participate in a reuse system and return the empty sales packaging. They are therefore not part of the reuse system.
For this reason, paint buckets and other sales packaging that does not have a specific transport function and/or is intended for use by the end user are not subject to the reusable requirements in Article 29 (1) – (3) PPWR. The EU Commission has announced that it will provide clarification on this issue by the summer.
(Source: IK Industrievereinigung Kunststoffverpackungen e. V. | Bad Homburg | May 2025)
Further information can be found under the links of the IK and the EUPC.
Reusable service packaging
Since 2023, Jokey’s subsidiary brand Keepin has been offering reusable solutions in the field of service packaging. The material and design meet the requirements for reusability and a circular economy very well. Jokey also has experience in the field of reusable food packaging and could contribute this if required by law.
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Further information can be found here:
- Jokey Eco Concept 4.0
- Jokey Jokey Group and REMONDIS Group: Working together for a closed loop in the food industry
- Closed Loop: Jokey is cooperating with the Zentek Group
- Closing material loops while increasing transparency
- RAL Gütegemeinschaft Rezyklate
- KeepIn / WWF: Together with KeepIn for optimised reusable solutions
- KeepIn: Specialists in sustainable reusable packaging
Declaration of conformity
Intro
The Packaging and Packaging Waste Regulation (PPWR) establishes clear responsibilities for conformity assessment and the provision of necessary information within the supply chain. According to Article 15, the producer of packaging in its final form—or the party that places it on the market filled under its own brand—is obligated to conduct the conformity assessment and to draw up and keep the EU Declaration of Conformity. This responsibility therefore lies with you as the party placing the respective packaging on the market. The regulation enters into force on August 12, 2026.
Under Article 16, suppliers are in turn obligated to provide all necessary information, specifications, and evidence required by the manufacturer to conduct the conformity assessment and prepare the technical documentation. We, as your supplier, will assume this responsibility. Jokey will fulfill these obligations and, starting in April 2026, will individually provide a data package required for PPWR compliance. This obligation also takes effect on August 12, 2026.
A comprehensive formal supplier’s declaration is not possible at this time
A blanket confirmation of full PPWR compliance is currently not possible, as important implementing and/or delegated acts are still pending for several key articles. In addition, there are still questions regarding the administrative implementation of the declaration of conformity, which we are discussing with stakeholders and, of course, with our customers.
Article 5 | Requirements for substances in packaging
Here you will find the text of Article 5 of EU Regulation 2025/40
From 12 August 2026, the PPWR requires that substances of very high concern in packaging be kept to a minimum. This applies to SVHC substances under REACH, hazardous substances under CLP, substances covered by the POP Regulation, and those that have a negative impact on reuse and recycling. Specific limit values apply to lead, cadmium, mercury and hexavalent chromium (max. 100 mg/kg).
Food contact packaging is packaging intended to come into contact with food, or which is already in contact with food and was intended for that purpose, in accordance with the scope of European food law, in particular Regulation (EC) No 1935/2004.
Below, we explain our current practice regarding declarations of conformity for food packaging. All packaging made from plastics – whether for the food industry or for sensitive packaging – complies with this practice.
For the manufacture of Jokey packaging in the food sector, we use only raw materials and additives that comply with Regulations (EU) No 10/2011 and (EC) No 1935/2004 and have been tested by accredited laboratories. These regulations lay down specific requirements for plastic materials and articles intended to come into contact with food. The Union list in Regulation (EU) No 10/2011 contains the authorised substances for the manufacture of plastics.
In addition to plastics, Jokey also uses printing inks and IML labels to decorate its packaging. We adhere to the Swiss Printing Inks Ordinance and the EuPIA guidelines, which contain positive lists of authorised substances. The requirements of Article 5 of the PPWR apply to all food contact packaging, including all components such as the body, decoration, coatings, printing inks and adhesives. Nine of Jokey’s 14 sites are BRCGS-certified, which guarantees high standards of product quality and safety.
During the legislative process, mandatory requirements for per- and polyfluoroalkyl substances (PFAS) were introduced. From 12 August 2026, food contact packaging must not exceed the PFAS limits set out in Article 5(5) of the PPWR. The restriction does not distinguish between intentionally added and unintentionally present PFAS; both are equally subject to the regulatory requirements.
No exceptions are provided for packaging containing recycled materials.
Compliance with the PFAS requirements must be demonstrated as part of the technical documentation. The market surveillance authorities designated in the PPWR pursuant to Regulation (EU) 2019/1020 are responsible for verifying compliance with these limit values.
As there is currently no harmonised testing methodology for PFAS in food contact packaging at EU level, the European Commission recommends a step-by-step analytical approach based on the current state of the art:
- Screening for total fluorine (TF);
- Distinguishing between organic and inorganic fluorine in cases of elevated TF levels;
- Targeted PFAS analysis, e.g. using the TOP assay, to verify compliance with concentration limits.
According to the Commission’s current understanding, samples that have already passed the initial screening also meet the requirements of the subsequent testing steps in practice.
Preliminary results from PFAS laboratory analyses of a range of selected packaging also show that, in practice, only packaging to which PFAS have been intentionally added has so far shown results above the limits set out in the PPWR. This finding does not affect the fundamental applicability of the PFAS restriction.
As regards packaging containing PFAS that was placed on the market before 12 August 2026, such packaging may remain on the market and does not need to be recalled. However, there is no transition period for the disposal of existing stock. Packaging manufactured before this date but placed on the market after 12 August 2026 must comply with the PFAS requirements of the PPWR.
The date of placing on the market is determined in accordance with the ‘Blue Guide’ on the implementation of EU product regulations and occurs as soon as there is a transfer of ownership, possession or a comparable right, whether for consideration or free of charge. This applies to both empty and filled packaging. For imported packaging, the relevant date is the release for free circulation under customs law. Generally, sales and collection packaging for foodstuffs is placed on the market in a filled state, whilst transport and service packaging is usually provided empty.
Please take into account:
The following information has yet to be defined and published by the European legislator:
- By 12 August 2030: Assessment of whether the PFAS requirements should be amended or repealed.
- By 12 August 2033: Review of the restriction of substances of concern to a minimum.
- Indefinite: Further development of possible reductions in limit values and regulations on recycled materials.
- 31 December 2026: Report by the European Commission on substances of concern in packaging.
Further information:
Supplier’s declaration regarding Article 5 of the PPWR
Guide Recyclates in food packaging
Do you have questions about the current state of practice?
Feel free to contact us at sales@jokey.com or through your usual sales representative.
Article 6 | Recyclable packaging
Here you can find the legal text for Article 6 of EU Regulation 2025/40
From January 1, 2030, all packaging placed on the market in the EU must be recyclable.

The producer (filler) shall assess the recyclability of the final (filled) packaging in two stages, based on the delegated acts on design for recycling to be adopted pursuant to paragraph 4 of this Article and the implementing acts on the assessment of large-scale recycling to be adopted pursuant to paragraph 5 of this Article (Art. 6(3)).
The supplier (Jokey) shall provide the producer with all technical information and documentation relating to the delivered (empty) packaging that is necessary for the assessment of the recyclability of the final, filled packaging. This includes, in particular, details of the material composition, additives used, colours, decorations, multi-layer structures and other processing-related properties of the packaging. The supplier does not carry out an independent assessment or classification of the recyclability of the final packaging within the meaning of the PPWR.
Please take into account:
The following information has yet to be defined and published by the European legislator:
- A binding assessment of the recycling-oriented design of packaging will only be possible once the European Commission has established the relevant criteria and associated performance levels for all packaging categories in accordance with Annex II, Table 1 (Art. 6(4)).
These delegated acts are to be adopted by 1 January 2028 at the latest. Without knowledge of these criteria, it is currently not possible to provide legally binding evidence of the recyclability of packaging within the meaning of the PPWR.
- An assessment of whether packaging can be ‘recycled on a large scale’ also requires the European Commission to establish the assessment method, the necessary thresholds and, where applicable, supplementary criteria for all packaging categories listed in Annex II, Table 2 (Article 6(5)).
These implementing acts are to be adopted by 1 January 2030 at the latest. Without knowledge of these assessment methods and thresholds, which are yet to be established, it is currently not possible to provide evidence of the criterion ‘recycled on a large scale’ within the meaning of the PPWR.
Until the delegated and implementing acts provided for in Article 6(4) and (5) are adopted, existing, market-standard assessments of design for recycling (e.g. design-for-recycling assessments) may continue to be carried out. However, these do not constitute legally binding proof of recyclability within the meaning of the PPWR and do not replace the future classification in accordance with the requirements of the PPWR.
Do you have questions about the current state of practice?
Please contact us at PPWR@jokey.com. We will then promptly provide you with the relevant letter regarding the recyclability of our products.
Article 7 | Minimum recycled content in plastic packaging
Here you can find the legal text of Article 7 EU Regulation 2025/40
Under an implementing act, the Commission will, by 31 December 2026, specify the format of the technical documentation required to demonstrate the recycled content (see Art. 7 para. 8).
The PPWR empowers the Commission to require producers of recycled materials in the EU, as well as producers of plastic packaging placed on the market as a separate sales unit from other products, to have audits carried out by independent third parties. Whether and to what extent such an audit requirement will be introduced is currently still open.
Any audit requirement would apply in particular to plastic recyclers and to producers of transport, service and primary production packaging containing plastic. However, it would not apply to suppliers of packaging material or of empty sales and outer packaging containing plastic, as the producer of such packaging is, within the meaning of the PPWR, usually the filler, and the filled packaging is not placed on the market as a sales unit separate from other products.
The recycled content targets outlined in the diagram below (framed in red) apply to the packaging used by Jokey.

Jokey is currently only able to meet the recycled content targets for contact-sensitive packaging to a limited extent. Post-consumer recycled materials from mechanical recycling are currently only available to a limited extent for polyolefins such as PE and PP. Jokey is therefore working with REMONDIS on a pilot and development project to recover recycled materials from used food packaging for reuse in contact-sensitive packaging.
Alternatively, recycled materials from chemical recycling are available in limited quantities and at higher purchase prices. Under the PPWR, it is in principle possible to count such recycled materials towards the statutory quotas; however, this requires the European Commission to establish the relevant calculation and mass balance methods by 31 December 2026 at the latest. Until these implementing acts are adopted, it is not possible to count chemically produced recycled materials towards the quotas in a binding manner.
The following packaging is considered contact-sensitive within the meaning of the PPWR (Art. 3 Para. 1 No. 49), although exemptions from the obligation to use recycled materials apply to many of these packaging types (see under Art. 7):
- Foodstuffs within the meaning of Regulation (EC) No 1935/2004
- Food supplements within the meaning of Directive 2002/46/EC
- Feed within the meaning of Regulation (EC) No 767/2009
- Additives for use in animal nutrition within the meaning of Regulation (EC) No 1831/2003
- Cosmetic products within the meaning of Regulation (EC) No 1223/2009
- Medicinal products for human use within the meaning of Directive 2001/83/EC
- Veterinary medicinal products within the meaning of Regulation (EU) 2019/6
- Medicated feed within the meaning of Regulation (EU) 2019/4
For the sector of non-sensitive packaging, the minimum quotas for post-consumer recycled content, shown in red in the diagram, will apply from 2030. Jokey is technically capable of meeting these quotas, provided there is a guaranteed supply of recycled material in the required quality and quantity. Jokey already processes several thousand tonnes of secondary raw materials to manufacture new packaging for the non-food industry. The recycled materials are obtained from post-consumer collection streams and subsequent mechanical processing.
Jokey is EN 15343 certified. This standard addresses the traceability of plastic recycling and the proportion of recycled plastic. It sets out requirements to ensure that manufacturers and packagers of plastics meet strict traceability and recycling requirements.
Please take into account:
Important information from the legislator is still outstanding. As a result, no or only limited relevant information can be provided at present.
- Until 31 December 2026: Method for calculating and verifying the recycled content (Implementing Act)
- By 31 December 2026: Sustainability criteria for recycling technologies (third countries) (delegated act)
- By 31 December 2026: Method for assessing, verifying and certifying the equivalence of regulations in third countries (implementing act)
- By 31 December 2026: Assessment of available recycling technologies in terms of economic performance and environmental sustainability (mandatory review measure)
- By 1 January 2028: Review of whether exemptions from the targets in Article 7(1)(b) to (d) or a revision of the exemptions in Article 7(4) are required for certain plastic packaging (mandatory review measure)
- By 12 February 2032: Review of the 2040 targets and the exemptions (mandatory review measure)
- By 12 February 2032: Assessment of whether recycled content targets are also appropriate for other packaging materials (mandatory review measure)
- Indefinite: Review of the targets in Article 7(1) and (2) in the event of insufficient availability or excessive prices for certain post-consumer recycled materials in exceptional cases (delegated act)
If you have any questions about current best practices, please contact us at PPWR@jokey.com and ask your familiar Jokey sales representatives about the possibilities of using secondary raw materials in the packaging products you purchase.
Article 8 | Bio-based raw materials in plastic packaging
We do not refer to Article 8 because Jokey does not currently produce packaging from bio-based raw materials and Jokey products are not compostable.
Article 9 | Compostable packaging
We do not refer to Article 9 because Jokey does not currently produce packaging from bio-based raw materials and Jokey products are not compostable.
Article 10 | Minimization of packaging
Here you can find the legal text of Article 10 EU Regulation 2025/40
From 1 January 2030, producers (fillers) or importers of packaging placed on the market must ensure that packaging, regardless of the type, is designed in such a way that its weight and volume are reduced to the minimum necessary to ensure its functionality, taking into account its shape, material and conditions of use. Corresponding evidence forms part of the declaration of conformity within the technical documentation.
The supplier (Jokey) provides all technical information and documentation relating to the delivered (empty) packaging required for the manufacturer to draw up the declaration of conformity. The supplier shall not carry out an independent assessment or confirmation of minimisation within the meaning of Article 10.
This includes, in particular:
a) Explanation of the technical specifications, standards, etc. used in the assessment of the minimum volume and weight, including reference to technical guidelines and product specifications of the packaging supplied by Jokey (incl. information on dimensions, volume, weight, material, logistics, load capacity).
b) Description of the requirements for each of the performance criteria listed below (Annex IV, Part A) that prevent a reduction in packaging weight or volume:
- Product protection: Jokey supplies rigid, waterproof and resealable packaging.
- Filling: Compatibility with common filling systems (stackable and unstackable, suitable for automatic filling) is guaranteed.
- Logistics: Jokey packaging can be stacked when empty and filled. The load capacity of the lowest filled container in the stack in the warehouse and during transportation can be found in the product specification.
- Functionality: Jokey packaging is easy to open and reseal, and handling is made possible by carrying handles or plastic hangers.
- Information: Jokey offers various decoration options, e.g. in-mold labelling or direct printing.
- Hygiene and safety: Jokey packaging is usually fitted with a tamper-evident closure and can be resealed.
- Legal requirements, including recyclability, recyclate content and reuse: Jokey packaging fulfills all conditions for high-quality technical recyclability, the recyclate content is tested in accordance with EN 15343. Reference to secondary use but no reuse for the same purpose (see also our explanations here Art. 6 and 7)
c) All test results, market studies or investigations that were used for the assessment according to a) and b)
You can find our Technical Guidelines here. You can view our product specifications on our product page after selecting your product.
It should be noted that the PPWR does not specify fixed numerical limits for the weight or volume of packaging. The assessment of minimisation is always carried out on a case-by-case basis using the functional criteria set out in Annex IV. Existing standards and industry-standard guidelines may be used for assessment, but do not automatically constitute a presumption of conformity.
Please take into account:
By 12 February 2027, the Commission shall, where appropriate, request the European standardization organisations to develop harmonised standards setting out the methodology for the calculation and measurement of compliance with the requirements for the minimization of packaging under this Regulation.
Do you have questions about the current state of practice?
Feel free to contact us at PPWR@jokey.com.
Article 11 | Reusable packaging
Here you can find the legal text of Article 11 EU Regulation 2025/40
From 11 February 2025, packaging within the meaning of the PPWR shall be considered reusable if it is designed and constructed in such a way that it can be reused multiple times for the same purpose and completes a specified minimum number of circulation cycles.
Reusable packaging must be refillable or reloadable in compliance with applicable safety and hygiene regulations and must offer the possibility of reconditioning within the framework of an organised reuse system in accordance with Annex VI, Part B, and Article 26. They must allow for the affixing of labels and the provision of the required information, and must meet the specific requirements for recyclable packaging set out in Article 6 of the PPWR.
The mere secondary or further use of packaging by the end-user without a take-back, reconditioning and refilling system does not constitute reuse within the meaning of the PPWR.
Article 11 does not in itself create a direct obligation to use reusable packaging. Specific reuse obligations arise only from Articles 24 to 29 of the PPWR and will be phased in from 2030 onwards, depending on the type of packaging and scope of application.
Please take into account:
By 12 February 2027, the European Commission will adopt a delegated act setting out the minimum number of circulation cycles for reusable packaging.
Do you have questions about the current state of practice?
Feel free to contact us at PPWR@jokey.com.
Article 12 | Labelling of packaging
Here you can find the legal text of Article 12 EU Regulation 2025/40
From 12 August 2028, packaging made available for the first time in the European Union must bear harmonised labelling that provides information on material composition and facilitates sorting. This labelling must be easy to understand and may be supplemented by a QR code or a comparable digital label providing additional information.
Physical labelling on the packaging remains mandatory in principle; digital labelling elements serve solely as a supplement, unless exceptions are provided for by implementing acts.
The labelling must be clearly visible, legible and permanently affixed. The relevant information must also be available online free of charge, without registration and on a permanent basis.
With regard to the disclosure of substances of concern, the PPWR stipulates that this should in future be carried out using standardised and open digital labelling technologies. The specific methodology and technical requirements will be laid down by implementing acts of the European Commission.
Reusable packaging must bear a label indicating its reusability from 12 February 2029 or two years after the entry into force of the relevant implementing acts, whichever is later. This label may also be supplemented by a QR code.
Please take into account:
- From 12 August 2028 or two years after the entry into force of the relevant implementing acts by the Commission, whichever is later, packaging made available in the EU for the first time must bear harmonised labelling (see Article 12(1)).
- The Commission is to lay down requirements for the harmonised labelling and for the indication of material composition by 12 August 2026 through implementing acts (see Article 12(6) and (7)).
In this respect, it is currently still unclear which specific labelling requirements will apply.
- By 1 January 2030, the European Commission is to adopt further implementing acts setting out the method for declaring substances of concern. In future, this information is to be provided via standardised and open digital labelling technologies. In doing so, the Commission must ensure that the digital labelling contains at least the name and concentration of each substance of concern contained in a material within a packaging unit (see Article 12(7)).
As the relevant methodology and technical requirements are not yet available, it is currently unclear how the labelling of substances of concern will be implemented in practice in future.
Do you have questions about the current state of practice?
Please contact us at PPWR@jokey.com.
Documents and additional information
Contact PPWR service
Jokey would be happy to help you implement the PPWR. We will support you with all the important answers to your questions. Just talk to our sales team or use our exclusive email contact:
Disclaimer
The information in this document is for general information purposes and should not be construed as legal advice. Despite our efforts to ensure that the information is up-to-date and accurate, we cannot guarantee that the content is complete, correct and up-to-date.
The application of the EU Packaging Regulation may vary depending on the individual case. We are not liable for any damages resulting from the use of the information and cannot provide legally binding answers on the PPWR. Always consult the official legal texts and guidelines of the competent authorities. Jokey reserves the right to change or update the content at any time.
To give you a brief overview of our sustainability activities, we have summarised them in an overview. This should make it easier for you to identify relevant topics and focal points, which can then be discussed in more detail on our website or in a personal meeting.
You will also find answers to many of your questions on our sustainability page.
And then, of course, we will also be happy to help you personally via your known sales contacts or by e-mail to our service address ppwr@jokey.com.
Documents on PPWR
Documents and information available for inspection:
EU
News & Press
News about Jokey
Here you will find current information and projects on our sustainability activities.





