Intro
by Jens Stadter
Dear Readers,
For the Jokey Group, sustainability is not a short-term commitment; it has been an integral part of our ethos and day-to-day operations for many years. As a family-run company with an international presence, we take responsibility in the long term for our employees, customers, partners, and the environment. This approach shapes our decisions and provides guidance in an era of profound change.
The global environment is challenging. Geopolitical tensions, economic uncertainties, technological change, and the growing impacts of climate change are all placing demands on both society and the economy. Against this backdrop in particular, responsible entrepreneurship, reliability and cooperation are more important than ever. We are convinced that sustainability is a key prerequisite for future viability.
For us, this means actively shaping change. Issues such as climate protection, resource efficiency, the circular economy, supply chain resilience, digitalisation, human rights, and good corporate governance do not exist in isolation. They are closely interlinked and require a holistic, fact-based approach. This is precisely what our strategy is geared towards – with the aim of improving step by step.
A key focus here is our commitment to climate action. We see climate protection as one of the decisive levers of sustainable transformation. By having our climate targets validated by the Science Based Targets Initiative, we have demonstrated our commitment to a science-based approach to reducing our greenhouse gas emissions effectively and measurably. At the same time, we are continuously working to use energy more efficiently, increase the share of renewable energy, and avoid emissions throughout our value chain wherever possible. We are aware that this path is challenging and not yet complete – but we are pursuing it consistently and with growing impact.
In recent years, we have also made significant progress. We have further developed our international presence, established new sites, and strategically expanded our portfolio. With KeepIn, we have strategically anchored the concept of reusable packaging in the food sector and are continuously working to further develop these solutions. At the same time – building on our established closed-loop approaches in the non-food sector – we are working with partners to advance the use of recycled materials even for sensitive applications. This brings our Jokey Eco Concept, with its associated pillars of Eco Design and Eco Resources, to life in a tangible way.
For many years, we have designed our packaging solutions with circularity, design for recycling, and material efficiency in mind. However, regulatory developments such as the PPWR introduce new requirements and additional momentum. Nevertheless, we remain convinced that plastics are a high-performance, environmentally sound material in our applications, provided they are recyclable and consistently kept in the loop – like all other raw materials. We are continuing to work on this.
Digitalisation also opens up new possibilities – from energy optimisation and data-driven communication to digital product information. At the same time, we are making targeted investments in our employees, for example through training programmes at the Jokey Academy. After all, sustainable progress is not possible without committed and well-trained teams.
Collaboration with strong partners is a key component of our journey. We particularly value our partnership with WWF Germany, which has supported us with its technical expertise since 2021. Together, we are aligning our actions more closely with planetary boundaries, reducing our resource consumption and closing material loops. This collaboration enables us to set and achieve ambitious goals effectively.
Our commitment to sustainability is also guided by internationally recognised frameworks such as the ten principles of the UN Global Compact and the Sustainable Development Goals. These frameworks provide us with direction while reminding us that sustainable development is an ongoing process of learning and improvement.
The Jokey Eco Concept is our unifying guiding framework. It provides transparency, organises our activities, and illustrates how environmental responsibility, social integrity, economic stability, and good corporate governance work together at Jokey.
We know that we are on the right track – but we have not yet reached our goal. We still have some way to go. This makes it even more important to remain open-minded, to keep learning and to continually refine our standards. On the following pages, we show where we stand today, the progress we have made, and our future plans.
Thank you very much for your interest in our journey.
Jens Stadter
CEO Jokey Group