Our sustainability engagement
Achieving more together

We owe our good market position to a sustainable business strategy – characterised by values that the owner family represents both internally and externally. They are the cornerstones of our current and future decisions.

Down-to-earth attitude

Jokey is tradition-conscious and modern. A global player with regional roots. We reinvest our profits. Our high equity ratio gives us stability in volatile markets – and agility when it comes to innovation, quality, service and sustainability.

Honesty and appreciation

We communicate openly, honestly and transparently. We see feedback as an incentive to improve. Through respectful honesty, we open up new creative scope for our employees. And we are a trustworthy partner for our customers, partners and stakeholders.

Ecological and social responsibility

As a family business, we take our responsibility towards people and nature very seriously: as a secure and crisis-proof employer. As a guarantor of a sustainable business policy. And as a pioneer for sustainable packaging and a contributor to the ecological balance.

Quality and expertise

Our striving for quality and expertise accompanies us every day and everywhere. It starts with simple things such as thoroughness and tidiness and extends to the continuous development of the professional and personal expertise of our employees, managers and society as a whole.

“As our business has grown,
so has our responsibility – and it extends far beyond
the manufacturing of our products.”

Every day, our employees around the world ensure that the increasing market supply is secured and that the area of sustainability is continuously strengthened. They are all united by a strong corporate culture and a shared set of values. Together with our customers and partners, we want to create values that open up secure long-term prospects for the environment and society across all borders.

The Jokey management is responsible for sustainability issues, taking into account economic, ecological and social aspects. The managing directors derive operational measures from the overarching strategic objectives set by the board of directors and the shareholders’ meeting. These are broken down according to the top-down principle to the respective departmental and national level. At the same time, employees at all plants are involved in communicating their ideas, projects and actions according to the bottom-up principle, i.e. from the bottom up to the management level. In this way, our teams exchange their acquired knowledge and best-practice experiences across the group. Jokey standards can then be developed from the insights gained.

In 2021, we established the position of a sustainability manager at Jokey. He is responsible for the further development and implementation of our sustainability goals throughout the Jokey Group. By bundling these activities in one place, we can better monitor the implementation of our sustainability strategy, starting with the execution and continuous development of our Jokey Eco Concept and extending to the analysis of the impact of our activities and products in terms of sustainable topics. In addition, we now have dedicated sustainability brokers at all our sites, who form a group-wide network and support the implementation of our sustainability strategy across all locations.

The implementation of sustainability goals and fields of action in the social area is supported by employees from the Human Resources department.

In 2021, Jokey entered into a strategic and transformative partnership with WWF Germany. The aim of this collaboration is to embed sustainability even more firmly at the heart of all corporate activities and to integrate it responsibly across all areas of the business. Since the start of the partnership, key areas of action have been jointly defined and driven forward – including the circular economy for plastics with a focus on packaging, sustainable procurement and climate protection. Specific targets have been drawn up for these areas, with the aim of using resources much more efficiently and, where possible, within a circular economy.

An important milestone was the signing of the Science Based Targets Initiative (SBTi) Commitment Letter in November 2022. With this, Jokey has committed to science-based climate targets and their continuous review by an internationally recognised network. In March 2023, we submitted our interim targets, known as Near-Term Targets, to the SBTi – these were successfully validated at the end of 2024.

Building on the progress made, the transformative partnership with WWF Germany has been extended until 2030. The WWF thus remains our key partner and continues to support us in key areas of our sustainability strategy. These include product management, procurement, communication, climate, the use of bio-based raw materials and regulatory issues. The extension of the partnership underscores our commitment to consistently developing and strengthening our sustainability performance in the long term.

Jokey has been a member of Global Compact Germany since June 2021. This entails a commitment to uphold the ten principles of the Global Compact in the areas of human rights, labour standards, environmental protection and anti-corruption. These principles are also to be bindingly integrated into the company’s strategy, corporate culture and day-to-day operations. Furthermore, we have agreed to participate in collaborative projects that promote the general objectives of the United Nations, in particular the Sustainable Development Goals (SDGs).

Membership of the Global Compact Germany entails the requirement to submit an annual progress report (Communication on Progress/CoP). In this report, companies provide information on their efforts to implement the ten principles of the UN Global Compact, as well as on their activities to promote sustainable development. We fulfilled this obligation for the first time in May 2022 and submitted the documentation of the Jokey sustainability course entitled “The Future Beyond Tomorrow”.

In December 2023, we submitted our first progress report in accordance with the revised UN Global Compact guidelines, in the form of a questionnaire entitled “2023 Communication on Progress”. Since then, we have published our progress report annually, thereby continuously documenting the development and expansion of our commitment to sustainability.

The introduction of the new Route 2030 marks a logical continuation and replacement of the previous Route 2025. Route 2030 serves as a strategic roadmap for the coming years and translates the principle of sustainable growth into updated targets for all business divisions. It outlines a clearly structured roadmap that demonstrates how we will further improve our core processes, make them more efficient and drive our growth and sustainability strategies forward in a targeted manner. On this basis, a binding growth target for the coming years is defined. Across departments, the focus is particularly on the areas of innovation, digitalisation and leadership.

Route 2030 therefore combines economic, environmental and social aspects into an integrated development plan for the next five years.

In 2021, Jokey began to implement Vision 0-0-0 in the areas of operations, occupational safety and quality assurance. This is to be understood less as a goal and more as a vision for the future. The three zeros stand for: zero occupational accidents, zero customer complaints and zero production plant shutdowns. The formula is deliberately kept simple to help all Jokey employees in their day-to-day work to consistently align their actions with it.

All operational activities are aligned with Vision 0-0-0, which in turn is based on the Jokey mission and vision and supports the sustainability activities of the Jokey 2030 sustainability roadmap. Vision 0-0-0 also supports the operational sustainability goals as part of the strategic partnership with the WWF along a Paris-compatible, SBTi-validated 1.5°C pathway.

Zero unplanned downtime – improved production system

In the meantime, numerous measures have been initiated. In the area of operations, for example, these include the following modules to improve the Jokey Production System (JPS):

• Shop floor management (SFM) to optimise production processes at the point of value creation with daily reviews
• Total Productive Equipment Management (TPEM) to improve machine availability
• Single Minute Exchange of Die (SMED) for optimising tool changes
• Optimisation of costs and required energy/resources
• 6 S for a clean, orderly and safe production environment to ensure a waste-free and disruption-free process flow

The modules mentioned to improve the Jokey production system have been rolled out in all Jokey plants after initial test phases. In order to measure progress and compare plants, key performance indicators (KPIs) have been defined and are reviewed in monthly reports. At the same time, they enable healthy competition between the plants. To ensure that the improvement process is both networked and continuous, monthly cross-plant meetings are also held to exchange best practice ideas. In addition, the plant managers of all Jokey plants meet once a year at the Global Operations Meeting to exchange ideas on sustainable operating strategies, among other things. Projects for the use of tools based on artificial intelligence are currently in development.

Improvements in productivity using Jokey Wipperfürth as an example

Compared to 2021, the OEE (Overall Equipment Effectiveness) value improved by around 7 per cent in 2022. (In 2023, the year-on-year improvement was just under 2 per cent.)

Zero accidents – improved occupational safety

Jokey continues to pursue its 0-0-0 vision in the area of occupational safety (see also Occupational Safety and Health). To this end, various initiatives and processes have been rolled out across all plants to ensure the consistent implementation of the 0-0-0 vision. In addition, global measures have been put in place to continuously monitor progress. The number of global workplace accidents was successfully reduced by 30% in 2025 compared with 2024.

Zero customer complaints – improved quality management

In the area of customer complaints, the introduction of a Project Management Roadmap (PMR) has significantly improved the process of efficient customer project development, for example through the introduction of new tools. This also includes the careful use of resources. In addition, Jokey has implemented further global initiatives, such as “Global Quality Improvement“ and “Lessons Learned“, to ensure a systematic transfer of knowledge across all global plants.

Reduction in customer complaints

Thanks to the systematic development of our quality and project management structures, the number of global customer complaints in 2025 was reduced by 6.5 % compared with 2024. This progress demonstrates that the measures implemented within the Jokey Group are effective and are continuously strengthening our processes.

Guided by our values, we hold ourselves to high ethical standards in everything we do. This applies to respectful collaboration across all our sites, as well as in our dealings with our customers, partners, suppliers and stakeholders. We are committed to the highest standards of lawful, ethical and transparent conduct worldwide.

“Jokey acts according to the
principles of responsible and sustainable
corporate governance.”

As an internationally active company, we expect integrity not only from ourselves but also from our business partners: we strictly reject corruption, avoid conflicts of interest and actively oppose any form of discrimination, harassment or unfair conduct. We promote a corporate culture based on fairness, responsibility and mutual respect – regardless of location, hierarchy or cultural background.

This includes, for example, our own Code of Conduct, which we developed in 2023 and introduced across the Group. The Jokey Code of Conduct sets out the key guidelines for ethical and moral conduct, as well as the requirements for behaviour that complies with competition and antitrust law, across all Jokey branches and production sites worldwide. This includes promoting fair and sustainable standards in our dealings with suppliers and customers throughout the entire value chain, as well as in our interactions with our employees. Our employees share a collective responsibility to adhere to these principles at all times. We support this by setting clear guidelines, providing regular training, communicating openly and exemplifying our values on a daily basis.

A secure and anonymous reporting system is available to all employees, business partners and other stakeholders to confidentially report breaches of laws, internal regulations or ethical standards. It protects the identity of whistleblowers, enables all reports to be handled independently and thus contributes significantly to transparency, integrity and consistent adherence to our global compliance requirements.

Since 2023, we have developed and implemented sustainable procurement management across the Group based on relevant norms and standards. Furthermore, 9 of our 14 sites have been audited in accordance with the SMETA 4-Pillar Audit and Sedex (B-Membership).

In 2023, the Jokey Group underwent a group-wide sustainability rating from the renowned rating platform EcoVadis for the first time. At the end of January 2024 she was awarded a bronze medal. When reassessed in May 2025, the Jokey Group received the silver medal.

The world’s largest independent provider of sustainability ratings for companies only awards those companies that have completed the evaluation process transparently and can demonstrate that they have integrated principles of sustainability and corporate social responsibility into their business activities.

Sustainability performance in all areas of the company is examined. These are evaluated according to criteria from the areas of the environment, ethics, human and labour rights, and sustainable procurement. The rating is based on international sustainability standards such as the Global Reporting Initiative (GRI), the ten principles of the United Nations Global Compact, the conventions of the International Labour Organization (ILO), among others.

The aim is to produce packaging that reliably protects the contents from external influences and is as sustainable as possible. In addition to product considerations, our goals also include the development of a comprehensive conformity and specification management system and its integration into the corporate culture. Only in this way can the ever-increasing demands of customers and legislators be met. The further development of our management system is our top priority.

From the outset, Jokey has been committed to continuously improving the ecological profile of plastic packaging and sustainability along the entire value chain. This is reflected, among other things, in the consistent further development of the Jokey Eco Concept. Through our involvement in numerous initiatives, industry associations and committees, we actively promote relevant sustainability goals with our expertise. These include, for example:

• Use of raw materials according to the minimum principle
• Establishing and closing material cycles
• Further development of recyclable packaging designs
• Procedures for the recovery of used plastics
• Protecting the environment from plastic waste

We are in continuous dialogue with all relevant stakeholders. The aim is to make their interests transparent, to counteract information deficits and to fulfil our shared responsibility for the environment and nature in many initiatives through close cooperation.

“We take a close look at the perspectives of
our stakeholders in order to identify
ecological and social conflicts at an early stage
and take action to counteract them.”

At the same time, the dialogue helps us to identify and avoid risks and conflicts at an early stage – together instead of alone. Our compliance department monitors our business practices and activities and informs our employees about the respective policies. The Jokey Code of Conduct and the guidelines derived from it are guiding principles for all Jokey employees. The managing directors and the local managing directors are responsible for implementing them. The Board of Directors, as the highest decision-making body, is involved accordingly.

The Jokey network is diverse and broad-based. We maintain memberships and are committed to national and international initiatives within the framework of our sustainability goals of climate and circular economy.

We work together with renowned scientific institutes on important topics, thereby laying the foundations for our development course in product design and resources

It is important to Jokey to promote the goals of the United Nations, in particular the Sustainable Development Goals (SDGs). Ever since the company was founded, we have taken responsibility for the people who work for Jokey and the regions in which the locations are based. In addition to regular donations to smaller local aid projects, this includes, for example, an emergency aid of over 50,000 euros to a large Turkish aid organisation and the Turkish state disaster relief authority for the benefit of those affected by the earthquake in Turkey at the beginning of 2023. As stated in the Jokey funding guidelines, we support projects that help people, protect nature and the environment, and challenge local regions.

We review and approve donation applications according to criteria that correspond to our corporate philosophy:

• Donations from Jokey primarily flow into the respective region around a Jokey plant.
• With our donations, we want to achieve a visible effect, a purpose. We value a defined purpose and the unselfish use of the donation.

Jokey particularly supports the areas of:

• Culture, art and education
• Integration of disadvantaged groups (e.g. care of the elderly, soup kitchens, socially deprived people, ecumenical initiatives)
• Health and sports
• Environmental protection, nature and animal conservation
• Prevention of violence and addiction
• Local history and customs
• Natural disasters/exceptional emergencies

We donate exclusively to charitable projects and institutions, registered associations or individuals/organisations in need or worthy of support. We do not donate to political parties or political movements.

Since 2019, a small team of volunteers has taken on the task of taking a holistic approach to sustainability issues such as environmental and resource protection. The employees are continuously developing creative ideas on how sustainability can be implemented in all areas of our company. For example, the sustainability team at the Oberberg site collects empty printer cartridges as part of the “Sammeldrache” (collection dragon) campaign to give them a second life. They are recycled and refilled, which saves CO₂ and resources. A new digitalisation project at the Jokey Sohland site, in the Spa division, is helping to reduce paper consumption.

The team wants to actively promote the circular economy with the “Yellow Sack” introduced at all Jokey sites in Germany. Participation in Jokey Global Cleanup Day and the collection of rubbish at all Jokey locations are also the result of initiatives by our sustainability team, as is the support for nature and environmental conservation projects: here, Jokey employees regularly prune the fruit trees they have planted in meadow orchards, for example. During the reporting period, a joint apple harvest also took place in Fähnrichstüttem and a scything course in Wipperfürth.

Small deeds that help people

Jokey employees are also actively involved in social projects. For example, the printer cartridges collected at the Oberberg plants are sent to a primary school in Gummersbach, which in turn receives money from the recycler. The school uses the income to finance its own projects and modern furnishings. Employees regularly bake bread for the Oberberg food bank.

Access to education as a basis for sustainable development

In 2023, the Jokey donation and sponsoring team, which also includes Jokey shareholders, also launched a long-term donation project in Nepal. After a thorough examination, the choice fell on the Germany-based association Surya Kiran – a ray of sunshine for children e. V. This association finances the maintenance of two children’s homes as well as the school and vocational training of pupils at the SBD school in the district of Lalitpur, Kathmandu. Of the 500 children and young people who come from poor, underprivileged families, 200 are supported by school sponsorships. With an initial donation, Jokey has taken on 15 school sponsorships as well as providing regular school meals for the sponsored children. Part of the donated money was also used for photovoltaic systems and the installation of cisterns for the two children’s homes. Another part was earmarked for the acquisition and improvement of the school infrastructure. All Jokey employees were encouraged to participate in this fundraising project. With this commitment, we want to increasingly focus on education as the key to a better and more self-determined life. After all, many young people from poorer regions of the world are denied the opportunity to attend school or receive vocational training (see also SDG 4).