Recycled packaging – good for the environment
Environmentally friendly packaging is increasingly in demand among end consumers. The ongoing public debate about plastic packaging has imposed a greater responsibility on manufacturers to provide their customers with more sustainable packaging at the point of sale. This is particularly true when they advertise the environmental friendliness of their products and follow a recognisable sustainability strategy.
British building materials manufacturer Tarmac is switching to recycled packaging
Against this background, more and more Jokey customers are looking for solutions for resource-saving plastic packaging and sustainable alternatives. These customers include Tarmac, the UK’s leading sustainable building materials company. Jokey Eco Concept 2.0, with its holistic sustainability approach, has particularly impressed Tarmac. This is because it enables the company to reduce the use of virgin plastics in its packaging and replace them with post-consumer recyclates (PCR).
“Our group of companies has set itself the goal of minimising our environmental impact,” emphasises Ryan Lloyd, Product Management Assistant at Tarmac. “Together with our partners, we are working along the entire supply chain to reduce plastic waste, plastic consumption and the use of virgin plastics. The collaboration with Jokey enables us to explore joint ways to offer our DIY customers packaging that is not only more sustainable but also continues to be safe, robust and water-repellent.” Jokey is also an excellent partner with 30 years of expertise in the development of PCR packaging.
Tarmac product managers took advantage of Jokey’s extensive services to develop packaging that meets the specific requirements of Tarmac building materials products. Jokey’s experts initially provided advice on suitable material compositions and processing technologies, as well as on promotional refinements. The development process also included digital 3D renderings, samples and internal testing procedures to optimise the material properties. “Tarmac was keen to reduce its CO2 emissions by using PCR buckets,” says Nick Sutton, U.K. Sales Manager at Jokey. The switch to PCR packaging has now been completed. “Overall, the conversion process was a PCR success story,” affirms Nick Sutton.
