Jokey joins the PREVENT Waste Alliance initiative

The Jokey Group has become a member of the PREVENT Waste Alliance, an initiative for the global expansion of the circular economy. By taking this step, the company is continuing to develop its Jokey Eco Concept and actively contributing to ensuring that used packaging does not end up in the environment, but that its valuable raw materials are recycled.

The PREVENT Waste Alliance was launched in May 2019 by over 30 organisations from business, science, civil society and public institutions in Germany. Through exchange and international cooperation, the members aim to actively promote the development of a functioning waste and recycling management system worldwide.

Jokey is thus expanding its ongoing dialogue on resource responsibility, climate protection and marine littering with industry associations, institutions and interest groups, including at the international level. As one of the leading manufacturers of plastic packaging, Jokey is already active in 15 countries. Michael Schmitz, Head of Marketing and Communication, emphasises that it is important to use this influence. “In doing so, we are also rounding off our Eco Concept by actively assuming product responsibility. We want to apply our expertise wherever sustainability can be designed and improved along the entire value chain. This can only be achieved if we join forces with other responsible players from industry, trade and politics to promote the development of collection systems worldwide with the aim of creating closed material cycles.”

Jokey – pioneer and trailblazer in sustainable packaging

Since the early 1990s, Jokey has been committed to raising public awareness of the resource value of used plastic packaging. Since then, the company has been processing secondary raw materials from post-consumer collections into new packaging for non-food industries. Initiatives such as “Grey is the new green”, “Simplicity makes the value” and membership of the RAL quality association for recyclates from household recyclables collections have set effective public signals in recent years and raised awareness of the sustainable use of the valuable raw material plastic. Michael Schmitz sums up that the number of those using secondary raw materials in the non-food industry is fortunately steadily increasing. “The approach of the Prevent Waste initiative seems to us to be exactly the right one for our increased commitment to sustainability. In view of the global development of consumption and production, it is an urgent task to further strengthen the protection of resources. We hope that, as a result of joint efforts, today’s environmentally harmful waste hotspots on this planet will be history in a few years’ time.”