Chrysal – Braun GmbH supports Jokey’s recycled materials campaign

Jokey has been promoting packaging made from post-consumer recycled materials (PCR) since 2018 with its “Grey is the new green’ initiative. This allows retailers and end customers to make an active contribution to conserving resources and protecting the climate. Recycled packaging strengthens a sustainable circular economy. More and more Jokey customers are embracing the sustainability approach – most recently, with your specialist retail brand Chrysal, Braun GmbH, a wholesaler for florists and gardeners.

This enables end customers to make an active contribution to conserving resources and protecting the climate. After all, recyclate packaging strengthens a sustainable circular economy. More and more Jokey customers are taking up the sustainability approach – most recently, with their specialist retail brand Chrysal, Braun GmbH, wholesaler for floristry and gardening.

The family-owned company, founded in 1960 and based in Lemgo in eastern Westphalia, is further expanding its sustainability strategy. The aim is to achieve the greatest possible energy efficiency, conservation of resources and environmental protection, and to reduce its ecological footprint. In addition to operational measures, the entire product range is also being aligned step by step with sustainability goals. This year, for example, an organic range has been added to the product portfolio; in addition to numerous packaging products made of recycled plastic, the wholesaler is switching further bucket packaging and bottle materials to recycled plastic in the current season.

The Jokey Eco Concept has convinced Braun

“In our search for bucket packaging made from recycled plastic, we came across Jokey’s Eco Concept. The use of recycled materials under the motto “grey is the new green” immediately impressed us about the idea and technology,” affirms Stefan Birkel, product manager at Braun GmbH. “This enables us to make an active contribution to the protection of resources, because significantly less plastic has to be produced for the recyclate packaging.” The company presents its sustainability concept on its website, where it also highlights Jokey’s initiative to use PCR buckets made from secondary raw materials. The grey colour, which is a result of the production process, is actually an advantage, as it allows environmentally conscious customers to immediately distinguish the recycled buckets from new plastic containers at the point of sale. This enables conscious purchasing decisions that specifically focus on sustainable solutions.

Jokey has been manufacturing packaging for the non-food industry from recycled plastics since the early 1990s. The post-consumer recyclates used in these products come from household collections. Paints, building materials, chemicals and other non-food products are just as safely and securely packaged in buckets made from recyclates as they are in new plastics. They can also be attractively designed and 100% recycled. “We are pleased that Braun GmbH is another customer that has recognised the advantages of using recycled packaging,” emphasises Michael Schmitz, Head of Marketing and Communication at Jokey. “Retailers can act as role models here and raise awareness among employees, suppliers and customers for the sustainable use of finite resources. At the same time, they present themselves as a forward-looking and responsible company in their market segment, thereby strengthening their image and making an ecologically valuable contribution to climate protection.”